multi-store reporting

the problem

shopify plus merchants often have multiple stores: different regions, brands, currencies. before this project, there was no way to see unified performance across stores.

this was a top-5 plus merchant pain point with no prior solution.

the approach

identified the gap through merchant calls and accumulated feedback. dove deeper to find the simplest approach to the organization-level analytics experience.

what i built

• unified dashboard, reports, and freeform data exploration for cross-store performance
• breakdown by any dimension: store, product, channel

shipped to plus organizations.

the outcome

first comprehensive multi-store analytics in shopify's history. double-digit adoption within the first few weeks. shipped 2025.

connections

this project connects to:

• analytics redesign, built on the same platform foundation
• path → shopify, part of my current role