print on demand subscription

the opportunity

identified an opportunity to combine amazon's print-on-demand business and existing licensing relationships with the subscription model. recurring purchase behavior and strong interest in branded themes suggested a large opportunity.

what i built

• defined the business from scratch: business proposal, product requirements, customer experience, and financial model
• led product, engineering, operations, marketing, and finance to launch end-to-end
• team leveraged existing print-on-demand relationships to create branded and themed subscription clubs

the outcome

built a multi-million dollar business with strong profitability and ability to scale across different brands and themes.

connections

this project connects to:

• the drop, another 0-to-1 amazon project
• bottlenecks, identifying the real constraint