the drop

the problem

the drop was amazon's first made-to-order fashion business. influencer-designed collections available for 30-hour windows, manufactured only after customers order.

no system existed to manage demand signals to manufacturing.

what i built

• designed and built amazon's first made-to-order demand management system: aggregating customer orders into purchase orders with factories, automatically closing purchases when fabric or manufacturing capacity was exhausted
• developed capacity planning approach for initial drops—determining fabric and manufacturing commitments before demand was known
• created roadmap to reduce click-to-delivery time from three weeks to two weeks and manage excess capacity

the outcome

enabled the drop to launch globally in june 2019 without delays.

connections

this project connects to:

• t-shirt club, another 0-to-1 amazon project
• path → amazon, part of my amazon fashion role