"The credit for first-principles thinking goes to Aristotle, who defined it as 'the first basis from which a thing is known.'"
"When you apply first-principles thinking, you switch from being a cover band that plays someone else's songs to an artist that does the painstaking work of creating something new."
"Moonshots force you to reason from first principles. If your goal is 1% improvement, you can work within the status quo. But if your goal is to improve tenfold, the status quo has to go."